This week, Skype is going to launch a really interesting pilot within Extras which will promote a movie from Sony Pictures called Perfect Stranger.
We have teamed up with Pablo and his team from veroSee to deliver a unique campaign based on a puzzle that reveals the various film characters.

If this campaign pilot proves successful we may look at running others. The concept, will be to work with a limited number of clients to run promotions using the extra products.

My thinking is that this will create value in the following ways:

1. Driving extras usage – By running interesting campaigns we are going to generate PR and encourage users to visit the extra manager and downloads extras within the campaign. This raised awareness should create a knock on effect and increase usage.

2. Revenue – Incremental revenue is generated for both the extras partners involved and Skype.

3. Clients – This channel will provide an alternative way for tier one brands to run promotions using the viral power of Skype and extras products.

We are looking forward to hearing your thoughts on the campaign, just tell us.