Skype brings you Warner's music as ringtones
By
Jaanus on January 30, 2006 in Partner news and campaigns.
Today, we announced that we're going to have Warner Music Group content in our [Personalize Skype](http://personal.skype.com/). Nothing there yet, but check back soon. Reportedly, Madonna is going to be the first featured artist.
Other coverage of this: [WSJ](http://online.wsj.com/article/SB113858578410959651.html?mod=yahoo_hs&ru=yahoo) (subscription), [Red Herring](http://www.redherring.com/Article.aspx?a=15515&hed=Skype%2C+Warner+in+Ringtone+Duet), [CNet News](http://news.com.com/Warner+Music,+Skype+ring+up+a+deal/2100-1026_3-6032722.html), [Reuters](http://today.reuters.com/business/newsArticle.aspx?type=telecomm&storyID=nN30198928), [silicon.com](http://networks.silicon.com/telecoms/0,39024659,39156040,00.htm).
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Comments
I'm sorry, but I don't get why anyone would pay 1 euro for a 30 second ringtone for a mobile phone, and certainly not for Skype, when you can buy the full song for 0,99 euro (or $) at iTunes.
Being able to customize the sound of an application (which I can do with almost every other IM/VOIP app for free) isn't worth 1 € to me, nor is an avatar picture (of which there are also millions for free on the web).
What am I missing?
lodevermeiren | Wednesday, Feb 1