On mobile freedom
By
Scott Durchslag on March 18, 2009 in Insight.
At Skype, we’ve always believed that people should be free to use mobile devices without restrictions on what applications they can install, or which networks they can access. Some of you may have seen that we’re supporting the Electronic Frontier Foundation in their efforts to gain an exemption to the Digital Millennium Copyright Act in the US, which would further enable this sort of liberty.
We asked Zogby to survey around 3000 mobile users in four countries – the US, UK, Japan and Spain – over the last three months, and their research findings confirm our beliefs. Most mobile users (67%) say that they don’t have nearly as much control over their mobile devices compared to their computers, and this is reflected in the fact that the vast majority (70%) report that they’ve never downloaded an application to their mobile.
However, the same people express a strong desire to be able to choose mobile applications for themselves, rather than have their mobile networks decide for them what applications they can use. The survey results also indicate that people will pay more for a mobile device that will give them the freedom to install the software they want.
A taste of things to come
The results from Spain hint at what happens when mobile users are given more freedom. In Spain, more than half of the survey respondents (53%) felt they had as much or more control over their mobile devices than they have over their computers, and nearly half (47%) see their mobile devices as extensions of their computers. Given these attitudes, it isn’t surprising that nearly half of Spanish mobile users (48%) have downloaded applications to their devices – a much larger percentage than in the other countries we surveyed. Moreover, a much larger percentage of Spain’s mobile users – 50% – are willing to pay more for a mobile device that gives them the freedom to install what they want.
This is a clear signal to everyone in the communications industry – mobile networks, device manufacturers, and software companies like Skype – to work together to deliver what mobile users like you want: the freedom to install what you want, where you want it. For us, that means the freedom to give you Skype everywhere. Now doesn’t that sound like a deal?
Thanks also to Om, Phil and Jason Kincaid for their coverage of the research – Jason has embedded the US and international datasheets which the inquisitive among you may find interesting.

Comments
Hello, is there any information about Skype being accessible to use with Talks, the screen reader for phones which use Symbian technology like N95 and probably, N97? Hope so, because if a person can read the screen of a cell phone, he/she will also be able to navigate Skype in it, right?
supermalavox | Wednesday, Mar 18
Great post Scott.
One of the reasons it is so difficult for consumers to download apps to Operator-badged mobiles is because the firmware (and therefore - freedom of use) is biased to the Operator. Why? Because in many cases the Operator will have subsidised the purchase of the device.
I'm no fan of the Mobile Network Operators but, case in point, if you're the person subbing the consumer's choice of mobile (to be amortised over contract), well, you're not going to be so keen to let that consumer use the alternative voice app of their choice. In Western Europe, the consumer now expects a 'free upgrade' every 12 to 24 months. The free upgrade comes with caveats.
We're in the same quandry (check my profile), lots of interest from consumers, lots of barriers. Improving device coverage is a good strategy (worked for us) but I believe the answer lies in the manufacturers and the software developers working together - after all, those Western European consumers don't mind churning Network Operator to get the new Nokia, whose brand has more power?
james_ebarnes | Friday, Mar 20