A sneak peek at the ad – if you’re reading this post in an RSS reader, click through to skype.com/magic to see it in all its glory.

Skype and CNN International have signed an exclusive advertising partnership around CNN's nightly programme Connect the World, which airs at 2000 GMT. From this week, we’ll be running ads around the ‘Connector of the Day’ segment in Europe, the Middle East, Africa, Asia Pacific and Latin America.

The ‘Connector Of The Day’ segment invites a well known international figure to sit with presenter Becky Anderson and respond to your messages, questions and comments. You can get in touch with Becky using Skype to talk about the responses, and join Becky and the connector as they continue the debate online after the programme ends.

You can take a sneak peek at the ad above – it’s also a great little video to send to friends or family who don’t use Skype (yet). Just point them to skype.com/magic, where all’s explained.