The next stage in Skype's brand journey
By
Neil Stevens on October 7, 2009 in Announcements, Insight.
I’m Neil, Skype’s General Manager for our global consumer business. What does that mean in simple terms? That I’m responsible for managing our desktop product lineup – Skype for Windows, Mac and Linux – as well as looking after our website, our online marketing and the Skype brand as a whole.
I don’t do this all single-handedly, thankfully, and I have a great team here at Skype who contribute to the incredible products we make. Nevertheless, there are some areas where an outside perspective can be invaluable, and that’s why we’ve just appointed three great agencies to help us develop the Skype brand and help us with our global advertising. The Skype brand isn’t just about our logo, or clouds and rainbows. It’s about what you, the Skype user, think about us as a company and the products we make. How you feel about your experience of using the Skype software, and how you describe Skype to your friends.
Wolff Olins, TBWA\ and Rapp will be our partners on our journey to enhance this iconic global brand and all that it means to you, and I’m looking forward to working with them in the months to come.
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Comments
I don't know how else to reach Skype so I will do it here. My youngest son who is in the Army just left for Italy to await being deployed in Afganistan. He is in a hotel outside the post as the post is full and it's a four day weekend for the Army. He is away from his pregnant wife, in an area he is unfamiliar with, and in a hotel by himself. Thanks to Skype, we have been able to spend most of the day with him via the internet. We played games, ate lunch together (we at lunch, he ate dinner), we were able to see each other, laugh, cry, and talk all day. Thank you Skype for being our "Saving our Sanity" tool. I appreciate that we were able to spend the day with my son rather than him being alone for 4 days. This is truly amazing and I encourage everyone to get on Skype!!!!!
joni.stanger | Sunday, Oct 11
You have an incredible brand, known worldwide, and paying customers to boot! Yet, the software is buggy (witness my IE8 crashing constantly due to Skype add-ons) and the 'Extras' offered that are often times worse than useless (see comments on geo-locator).
Skype needs to do a better job with software development and with managing the extras that are being sold/offered to their customers.
hannsf | Sunday, Nov 1