Ditch your tabloid habit tomorrow and pick up the new issue of The Ecomomist magazine instead. Go on - it's educational. And it's got Skype in it.

In the article Communicating the Skype Way (subscription only for online readers), the esteemed business journal interviews Sten Tamkivi, Skype's Estonian manager.

The article dubs Skype "one of the software world's most subversive and fastest-growing businesses," and makes great play of Skype's safety ("Skype chats are not only encrypted but work only between people who trust each other - the best possible defence against spam"), usefulness and ease of use, not to mention its massive implications for the way we communicate.

It's a positive and informative piece, and a great way of getting the Skype message out to a business audience. Their outrageous phone bills could probably do with a spot of Skyping down to size.