A quick hat tip to the guys over at [Excite](http://webtwitcher.excite.co.uk/?p=427) who pointed me to the latest edition of Ofcom’s [*Broadband Digital Progress Report*](http://www.ofcom.org.uk/research/cm/broadband_rpt/).

It mentions [using Skype on your 3 X-Series](http://www.skype.com/campaigns/skypeon3/), but most interesting are the statistics about VoIP usage as a whole:

> At the end of 2006, one in ten UK adults said they were making calls over the internet, double the proportion that said they did this at the end of 2005. Of these, 14% said they did it daily and a further 30% did so several times per week.

An interesting graph:

— *Source: [Ofcom Broadband Digital Progress Report](http://www.ofcom.org.uk/research/cm/broadband_rpt/)*

This suggests that there are plenty of people in the UK who are receptive to using internet phone software, but who just haven't got round to it.

I hope that Skype is easy enough to use that people see the benefits immediately, but perhaps we're not doing enough to convert these 'aware' people into users.

Is there anything specifically we could do to make it easier for people to get Skype?

Of course, if growth continues at this rate perhaps we could just wait 40 years