I've just been chatting to Paul Amery, who heads up Skype's Developer Program, about a new event called PlugLondon.

It aims to draw people's attention to London as a centre of software innovation (which it is), but mainly to bring developers and vendors (like Skype) together so they can share ideas and show off their work in a marketing-free environment.

Skype, Yahoo!, eBay and PayPal will all be represented at the event, which is happening in Skype's London offices on Saturday the 8th of December.

Perhaps it's best described by what it's not:

> Marketing, recruitment or death by PowerPoint; we want to give you a chance to meet up, ask questions and network without having to listen to any corporate presentations or getting pestered by business people who see a money opportunity without really understanding what you do.

There's more about it on Chris Heilmann's blog, or you can go straight to the PlugLondon wiki to sign up. If you'd like to give a 10-15 minute product demo, you can do that too, so just add your app to the list.

Full details

Date: Saturday, December 8, 2007

Time: 2pm – 5.30pm (includes beer and food), then pub

Venue: Skype's offices, 2 Stephen Street, London, W1T 1AN (Yahoo! Map / Google Map)

There's an event listing on Upcoming which summarises all of these details.

Lastly, the organisers are looking for a new logo — take a look at the Flickr group for the current options, and submit your own for a chance to win a tasty prize.