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Peter Parkes

Skype Nomad wins Interactive Marketing and Advertising Award

By My status Peter Parkes on November 3, 2008 in Skype Nomad.

Nomad

You’ll probably remember Rebecca’s non-stop journey around the world last year. She spent 33 days zooming around, not even pausing to eat or sleep (or talk on Skype), and shared her experiences on her blog, Twitter, Flickr and YouTube and even a column in the Telegraph — and (some of the time, at least) showed you just how easy it is to take Skype with you wherever you go.

It turns out that the Interactive Marketing and Advertising award jury rather liked the idea, particularly as it was lots of fun, got lots of attention (760,000 visits to the blog, 140,000 unique page views on Flickr and 300,000 total video views on YouTube during the 33 days) and didn’t cost us much at all. A bit like Skype itself, really.

As a result, the Skype Nomad was announced as the winner of the Technology category at the IMA awards ceremony in London last Thursday. It’s a great honour to win the award – and thanks are also due to our friends at Albion, 3 Monkeys, Outside Line, Sidekick and We Are Social who helped us get Rebecca from A to B, to C, to D, and so on :)

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Comments

Nice award.

What effect did this campaign have on the number of new users, or conversions to paid users ?

mj | Sunday, Nov 9

The purpose of the campaign was to show our existing users just how mobile Skype is, rather than to attract new users or drive conversion - still, I'd be very surprised if it didn't have some effect, particularly given the high profile both in the blogosphere and in mainstream media.

peterparkes | Wednesday, Nov 12

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