Music lessons generally are a local business.

But John Tuggle, a guitarist in Athens, Ga., has found a way take his classes to a national and international audience online. Skype has been a major player in Tuggle's business.

Search Engine Land tells Tuggle’s tale of building his business online.

Tuggle launched a blog, podcast,YouTube videos, digital downloads and live Skype lessons.

Gibson Guitars found Tuggle on YouTube and added him as a recommended instructor on their web site. He teaches more than 40 students.

Tuggle told Search Engine Land: “After I put up my first few YouTube videos, I immediately got e-mails for more lessons and Internet lessons. I never planned on doing Skype guitar lessons, but someone e-mailed me and wanted some as soon as possible, and I decided to create a service based around it. I'll be teaching the captain of a US Navy ship here shortly, and I've already taught to Portugal last week!"

Back in March 1958, pioneer rockers Bill Haley and his Comets released their album: Rockin' Around the World. WIth Skype as his roadie, Tuggle has taken his music and lessons 'round the world.