Skype’s Hollywood profile is on the rise again.

Here’s the latest from Tinseltown: Skype is on the A-list at the Cannes Film Festival, no less.

Not bad. Only last month, Skype had a supporting role in Nim’s Island, a Robinson Crusoe-style adventure on a remote South Pacific island.

Movie stars, directors and other Hollywood royalty that don’t make it to Cannes can make their video calling connection via Skype to the American Pavilion, the business and hospitality center for the press, filmmakers, stars and others attending the famed festival running from May 14 to May 25.

Titanic director James Cameron and cinematographer Vincent Pace, executive producer of this year’s Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour and other luminaries will be linked via Skype video calls into discussions hosted by the American Pavilion.

The American Pavilion will use Skype video calling in its “In Conversation” and “Industry In Focus” series, in which respected filmmakers and industry insiders offer audiences opinions and insights, in moderated panel discussions. The discussions happen nearly daily during the festival.

Discussion participants who are joining via Skype will be seen and heard live on computer screens and speakers set up on the panel. They will be able to see and hear the activity in the Pavilion—and speak to the audience and other panelists —through computers equipped with Web cams, microphones, speakers and Skype software from their location.

The Skype video call integration is the first such use of video calling technology at Cannes, a seminal movie-industry event that attracts approximately 30,000 industry insiders and media to the French Riviera each May.

Julie Sisk, Founder and Director of The American Pavilion, said, “Skype video calling ensures our discussion audiences benefit from as broad a range of industry expertise as possible, by allowing us to include motion-picture professionals regardless of their locations. The film community is increasingly global, and Skype helps make certain that the Festival is as inclusive as possible of that entire community.”

Don Albert, General Manager of Skype North America, provided his take on the Skype-Hollywood-Cannes connection, “We hear from members of the entertainment world all the time who say they rely on Skype to conduct behind-the-scenes business as well as to deliver entertainment content to their audiences. Being part of this year’s Cannes Film Festival, through our relationship with the American Pavilion, demonstrates the benefits Skype can provide the international film industry.”

Albert noted that you don’t have to be a Hollywood mover to benefit from Skype video calling: “By hearing and seeing the person with whom you’re speaking, video calling creates deeper, more meaningful communication than is offered by traditional phone calls – whether it’s a grandmother seeing her new grandson’s first smile or a business colleague joining an important presentation from across an ocean. And because Skype video calling is completely free and so easy to use, these benefits are available to virtually everyone.”

Skype can help you, your family and friends star in the movie of your life.