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Howard Wolinsky

One big 'Internet party':Skype helps the U.S. political process

By My status Howard Wolinsky on September 26, 2008 in In the news.

In her article "Skyping The Election," writer Elizabeth Woyke, picks up what we've been seeing this political season: Skype is helping the presidential campaigns reach out to voters.

We saw it in the primaries, when Obama's Silicon Valley campaign used Skype to save money and reach voters.

People in Europe who favored Obama used Skype to reach out to people in the US, encouraging them to vote for their candidate.

C-SPAN and NBC used Skype in its coverage of the Democratic and GOp conventions.


And last week, both political camps used Skype in a first to discuss tech policy issues

Forbes said this weekend volunteers in Santa Cruz, Calif., will use Skype-loaded laptops to target voters in Nevada, a key swing state.

"People wanted to have political discussions, and they were looking for technology to enable it," says Christopher Libertelli, Skype's senior director of government and regulatory affairs, told the magazine. "We can accommodate anyone who wants to have a conversation," Libertelli says. "It's a very democratic medium."

Forbes said:

"(Libertelli) is already planning other ways Skype can connect the presidential campaigns to voters and vice versa. One idea is helping voters call congressmen about laws they're considering. The company has approached both the McCain and Obama campaigns about linking the candidates to voters using Skype. The Michigan Republican Party offers one model: Members have been making video calls to rural constituents via Skype.

"Libertelli is, naturally, also interested in having Sens. McCain and Obama speak to each other via Skype. 'There was that recent press cycle about whether McCain invented the BlackBerry,' he notes. 'It would be interesting to see if the candidates know how to use Skype.'"

Obama seems to have caught on to Skype's potential, but Libertelli said McCain's camp is paying attention.

"The Obama campaign is very interested in using technology to organize and create more transparency inside government," Libertelli says. "The McCain campaign is coming to understand the power of the Internet."

Of Skype, Libertelli said, "We're from the Internet party. We support anyone who supports innovation on the Internet."

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