What is it about us guys? Why do so many of us hate to go shopping? Maybe it's genetic.

Whatever the reason, Joanna Van Vleck, a personal stylist from Bend, Ore. has started a company, Trunk Club, a personal shopping service to take the pain out of shopping--with an assist from Skype video calling.

She told me that her typical client is a professional guy, somewhere in his 30s to 50s, who may be too busy to shop in retail stores and possibly overwhelmed by the multitude of choices online.

Her staff of experts meets with clients virtually on Skype video calling, learns about their clothing needs, sizes, etc. and then ships off a trunk of clothes for the men to try on and discuss on Skype. Clients buy what they want and then send back what they don't want.
The service is free, but the experts are paid a commission just as in a retail store.

So far, all the experts are women. But Joanna is on the look-out for male staffers.
Joanna said her experts aren't meant to replace significant others.

If you get your shopping done online via Skype video calling, you save gas. And you also have more time to spend with your significant other--and doing more shopping?