San Francisco bag designers use Skype for 'online showroom'
By
Howard Wolinsky on July 7, 2009 in Business, In the news.
Myron and Kari Glaser have been making handcrafted bags for business travelers in San Francisco for the past 30 years.
Often, their customers reach out to them on the phone to have the bags and accessories described verbally.
Recently, Myron began using Skype video calling in a virtual showroom-where he can explain to customers how the bags, designed by Kari, can work for them.
When talking about Skype with me, he used word "miracle".
And in an audio interview with Central Valley Business Times, he said:
"We think it's quite miraculous this Skype video call stuff so that if customers have the time to call us we can show them the product as if they were here. It's as real as anything else, they just can't touch it."
He said he enjoys speaking with his customers and can provide answers to their questions about his products in real time and in detail, a bigadvantage over a passive e-commerce website.
"I think very quickly it will be the equivalent of visiting a store," Glaser told CVBT.



