Skype President Josh Silverman describes how listening to customers leads to innovation
By
Howard Wolinsky on July 18, 2008 in Life at Skype.
Skype President Josh Silverman in a rare blog entry discusses the importance of listening to customers and how it shapes Skype product development.
He said Skype is taking consumer input so seriously it now has a weekly "Feedback War Room to keep things right - a first in our almost five-year history."
He said: "You may have noticed the mid-June launch of Skype 4.0 beta 1 for Windows. While creating this revamped version of Skype was partly a practical move - not unlike moving from a tiny student flat to a more spacious home - it also belies a significant effort to analyze Skype's evolving role in people's lives and to see the findings reflected in how it looks, behaves and interacts. As one user put it, these days, Skype is 'more than just a chat program'."



